Coaching the Coaches: Media Training Tips and Best Practices for PR Practitioners

Free Webinar
Wednesday, December 2, 2015
Noon – 1 PM CT


Webinar Image

As communication practitioners, we know having the right message is only part of the battle. Message delivery is the key. Without the proper training and preparation, spokespeople, brand ambassadors and well-intentioned employees can miss great opportunities to move the brand forward, or worse, invoke crisis.

However, not every organization has the budget to bring in outside media trainers. Alternatively, some may not see the value in media coaching or have concerns about looking too rehearsed.

During this FREE webinar our speakers will address these issues and share best practices, tips and tricks to:

* Stay on message
* Speak in soundbites
* Tackle tough questions
* Create great quotes
* Recognize and leverage different interviewing techniques

So register today and join us for an informative session.

Our coaches:




Al Orendorff – Senior PR Strategist and Reputation Management Expert (@alorendorff)





Andrew Moyer – Vice President, Crisis & Issues, Edelman (@andrewdmoyer)




MODERATOR: Raschanda Hall – Director of Global Media Relations, Business Wire and Executive Vice President for BPRS Chicago (@raschandahall)

* Images by Stuart Miles & stockimages at

This webinar is sponsored by:




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