NBPRS 2012 Conference Recap

Destination Global: How to Impact Audiences Around the World #nbprsconf #globalcomm

The National Black Public Relations Society hosted its annual conference in Washington, D.C. in October of 2012. The DESTINATION GLOBAL panel, organized by Tiasha Stevenson, featured Markeisha Marshall, Jetta Bates, Jamila Aisha Brown and Kiratiana Freelon.

Storified by Kiratiana · Wed, Oct 31 2012 12:47:58

The women below combined forces to produce a panel that inspired PR professionals to take their careers and personal lives international.
Kinda late but shout out to Destination Global ladies of #nbprsconf @msmarkeisha @ @ The Dupont Circle Hotel http://instagr.am/p/Ra9tu4oE4T/Kiratiana
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About Hue"All we want is a new kind of world. All we want is a world big enough to include all the different worlds".-Subcomandante Marcos. Hue in…
Jamila Aisha Brown is a social entrepreneur and rising academic scholar skilled in international relations as it relates to human rights, development, community empowerment, commerce, and government accountability. Her company HUE addresses socio-economic and socio-political issues through research and analysis.
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Jetta Bates-VasilatosSEO SEARCH TERMS ABOUT THE INDEX FILE. Every image supports a title and short description. You can combine both a title and description…
Jetta Bates owns twist communications and has written travel and lifestyle pieces for Ebony, Essence, Second City Style and and HomeStyle magazine. Her clients have included Daewoo Automotive, The Embassy of France, Miller, and Tyson Foods.
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Markeisha Marshall is a group manager at Weber Shandwick. She recently worked in Singapore for three months with the firm. She shared her insight on working abroad for a major PR firm.
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Let a Black Girl Show You the WorldI originally wrote the post below, hoping that a major newspaper in Chicago would take it as an opinion piece right after the Olympic clo…
Kiratiana is a writer, and travel profession who has published two books: Kiratiana’s Travel Guide to Black Paris and Kiratiana’s Travel Guide to Multicultural London.

Check out some of the top tweets from the panel at the NBPRS conference!

John Edelman named globalization as a prediction for PR’s future. Perfect segue to the #GlobalComm session in Glover Park A #NBPRSConfT. Stevenson
All the talk of travel has me thinking: "Seek first to understand, then to be understood." – Steven Covey #nbprsconf #globalcommJeremy Marquard
The audience is full of ppl who are multi ethnic & passionate about international travel. #LovesIt #GlobalComm #NBPRSConfT. Stevenson
"it’s faith, not fear" — getting over the intimidation of international travel. @msmarkeisha #nbprsconf #globalcommBlack PR Society/ATL
#globalcomm panel talking abt managing stereotypes abroad. @jettaset says break perceptions & don’t internalize. #NBPRSconfJames S. Walker
This session underscores the msg we learned earlier "Learn how YOUR business makes money" & follow those stories. #GlobalComm #NBPRSConfT. Stevenson
Follow what is happening globally, polically to find where global opportunities. #NBPRSConf #GlobalCommT. Stevenson
"Build relationships with ppl b4 u travel so you have someone to integrate you into the culture" – @jettaset #NBPRSConf #GlobalCommT. Stevenson
Don’t wait for your employer to offer you a #globalcomm opportunity. Pitch your idea to them. #nbprsconfRaschanda Hall
Surprised that many #globalcomm panelists had the same exp. I had w/ Mongolia- few weeks notice & then taking off. #NBPRSconfJames S. Walker
The panelists @kiratiana @msmarkeisha @jettaset & @hueglobal put together a top 10 handout for conference goers #GlobalComm #NBPRSConfT. Stevenson
#globalcomm & social media coming in – Follow people in America AND abroad. We need to connect globally #NBPRSconfJames S. Walker
RT @tstevens312: ACDI Voca – Org that does paid service trips. Gotta look that up. #NBPRSConf #GlobalComm (http://www.acdivoca.org/)James S. Walker
Share your interests, seek guidance from your mentors, be available/ready to go when the opportunity presents itself #GlobalComm #NBPRSConfT. Stevenson
All of the panelists use writing to promote for their businesses. It’s an important skill to have in order to work in global business.
Love the reinforcement of good writing skills in PR! The ability to write in a way to tap into emotion is a talent. #nbprsconf #globalcommPRecise Comm ATL
Key themes I see coming from the #globalcomm panel – Having cultural awareness, truly being able to write #PR #NBPRSconfJames S. Walker
Everyone on the #globalcomm panel had an early experience with #travel. #startearly #NBPRSconfJames S. Walker
"Personal branding is abt living your passion everyday outside of work, which opens opportunities in the workplace." #GlobalComm #NBPRSConfT. Stevenson
Panelist clients have included: Daewoo, BP, Wal-mart, GM, Nike, Gatorade and Unilever (WOW!) #NBPRSConf #GlobalCommT. Stevenson
When looking for countries to do business, check out Asia, all of Africa and Brazil especially!
The African continent is the future global commerce. Digital marketing is huge in East Africa and Kenya. #nbprsconf #globalcommBlack PR Society/ATL
Markets w/ great growth opportunity: Asia in general, Singapore and China, specifically for consumer brands. #GlobalComm #NBPRSConfT. Stevenson
Check the BRICS – Brazil, Russia, India, China & South Africa show tremendous growth opportunities #GlobalComm #NBPRSConfT. Stevenson
ACDI Voca – Org that does paid service trip. Gotta look that up. #NBPRSConf #GlobalCommT. Stevenson
For more information on the Black Black Public Relations Society, check out the link below.

The National Black Public Relations Society | An Advocate for Black …Welcome to the National Black Public Relations Society. The National Black Public Relations Society (NBPRS) is the foremost organizatio…